Blogging will help you build your real estate business when done right and most other businesses for that matter. These 5 Tips will help the entry level blogger to the expert blogger learn how to blog with purpose. This post is for beginning and advanced bloggers. If you are a beginner, however, please follow the steps in order. Please not that I am a programmer, so I may mention things you do not understand although I try not to. Should something I say be unclear please feel free to comment and ask me to clarify.
Step 1: Choose your target audience
Decide who your audience will be. Are you writing to attract future home-buyers? Sellers in your city? Agents to build a referral network? People relocating to your state? Investors? This will determine what you write about and who you invite to follow your blog. It is very important that you choose your audience first. Sure you can target all of these segments, but I advise against this. Initially, you want to create a niche. You can grow later. Nobody wants to know that you are a Jack of all traits.
Step 2: Seriously contemplate what you want to spend 5 to 15 hours a week writing about. Yes effective blogging takes 5 to 15 hours a week. Choose a couple of topics that you want to write about. If you don’t like to write you shouldn’t be blogging. There are too many other Internet marketing tools you can utilize besides blogging, so don’t waste your time if you don’t enjoy writing. If your topics are of interest to you then you will be willing to spend 4 to 5 hours a week researching, so that you can spend a few hours writing something intelligent. Your goal: Be an expert not a plagiarizer. If you don’t feel confident enough to write about your real estate expertise then write about one of your hobbies initially.
Step 3: Write, Write, Write
Now that you know what you want to write about and who you are writing it for, write 3 to 5 original articles, so that when you start your blog you will be able to engage your readers with more than 1 post per week. Ideally, you should write 10 articles before you even make your blog live, but 3 to 5 will do if you are in a hurry. Think of a blog like a website. You don’t want the search engines to see your website until it has a decent amount of content.
Step 4: Create A Relevant URL
It is important that your blog address is relevant to the information/articles you will be posting. On the other hand, if you want to brand your company, your web address could be your company name. You may have noticed that mine is TrafikME.com. That is the name of my company. I do not recommend your name, however. MarySmith.com for example doesn’t tell your reader anything about the content or the company.
Step 5: Choose a Blog Service.